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Thom Evans For D.HEDRAL SS13

Thom Evans for D.HEDRAL SS13

This week saw the release of luxury men’s underwear brand D.HEDRAL’s new SS13 campaign, starring rugby pro-turned-model/actor Thom Evans. Personifying the label’s product design and aesthetic, Thom’s incredible physique and masculine sex appeal stand desolate against an unforgiving terrain.

“I’m excited to be fronting my first fashion campaign since signing with Select Models last year and am really enjoying the challenges that modelling and acting brings. Similar to being a sportsman, the industry demands discipline and structure. You get out what you put in.” Thom Evans

The campaign was shot on location in Greece by Daniel Jaems and showcases Thom wearing D.HEDRAL’s iconic Gigolo Joe briefs, classic Leon briefs and a preview of the soon to be launched beachwear. D.HEDRAL’s debut beachwear line is a collection of men’s swim trunks, swim briefs and swim shorts that boast the same innovative ‘Anglefit’ technology that has made the label’s underwear famous. Offering a uniquely tailored and improved fit, ‘Anglefit’ is designed create a unique shape that fits your bum perfectly, therefore enhancing your natural assets. SS13 also sees D.HEDRAL launch its revamped website. Sleek, modern and innovative the new site offers an improved online store to shop the coveted range, as well as lifestyle sections like ‘D.HEDRAL STYLE’ – showcasing the world and aesthetic of D.HEDRAL through rich media that includes video, imagery and editorial content. D.HEDRAL beachwear is set to launch March 2013. D.HEDRAL underwear is available now at Dhedral.com and Selfridges.

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Thom Evans for D.HEDRAL SS13

Thom Evans for D.HEDRAL SS13. Ph Daniel Jaems

Thom Evans for D.HEDRAL SS13. Ph Daniel Jaems

Thom Evans for D.HEDRAL SS13. Ph Daniel Jaems

Thom Evans for D.HEDRAL SS13. Ph Daniel Jaems

Neil Thornton