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4 Essential Care Products From Apricus

It’s a fairly recent development in the history of man, but good skincare has become a cornerstone of modern wellness and modern masculinity. It’s not that we’re suddenly afraid of the aging process – more that we’re taking care of ourselves more completely than ever before. And hey, if it makes us better looking along the way, we’ll take it.

Okay, but here’s the confession. Most of us are sold on the value of skincare, but not many men really understand what you need or when to use it. There’s an element of rubbing some cream in and hoping for the best, hopefully, you’ve moved past the 3-in-1 bottles at this point.

That’s what Alex Costa had in mind when he set up Apricus. The men’s fashion and lifestyle influencer understood that men need a simplified approach to the bathroom cabinet. His range is therefore a carefully considered line-up of men’s skincare. No niche vanity potions here, just the MVPs of manly grooming products.

Crafted with natural, high-quality ingredients, including essential oils that promote healthy and younger-looking skin, Apricus is also free of sulfates and parabens. And to make skincare even easier, the brand also offers a subscription service of its daily essentials, which not only ensures your skin never goes without, but also gives you 20% off each order.

Whether you sign up for a subscription or experiment with the Apricus range one-by-one, these are the four must-have products that your skin deserves.

1. Face Wash

The simplest way to keep your skin looking healthy is to follow this routine and make it a ritual: cleanse, exfoliate, moisturize. It begins with this invigorating face wash, made with a vitamin-rich blend of natural ingredients, including aloe vera and jojoba, oil to cleanse and energize your skin.

Used morning and night, this will rid your pores of the dirt and sweat that can build up overnight or throughout the day, leaving you with a bright and clear complexion. It also removes acne-causing bacteria and leaves your skin looking and feeling smoother.

2. Exfoliating Scrub

Exfoliating is all about going that little bit deeper with your grooming regimen, and it’s something your skin rewards you for. Made with pumice-based scrubbing beads, this exfoliator from Apricus unclogs your pores, removing blackheads caused by anything from sweat left over from your workout to pollution caked in from the commute.

Better still, the scrub also removes dead skin cells, and because your skin naturally regenerates, it leaves younger and brighter-looking skin behind. If you wet shave, it will also give you a closer, smoother cut, with less irritation and fewer in-grown hairs.

As you tell, this deep clean is a little tougher, so those with sensitive skin should limit this to one or two uses a week. You’ll still see the difference.

3. Moisturizer

Next step: moisturize. To prevent your skin from drying out after washing, moisturizers hydrate your skin, brightening your complexion in the process and making your skin feel and look smoother.

Some moisturizers are criticized for being too heavy or oily, which can give your skin a greasy look. That’s not the case with Apricus: its lightweight formula absorbs quickly into the skin, enriching it with vitamin C and avocado oil. The formula also benefits from green tea, which helps to fight back against aging with its wrinkle-fighting properties.

Use this one twice a day, morning and night for the best results.

4. Tinted Moisturizer

Finally, here’s a variant moisturizer with a secret weapon. Tinted moisturizers work to even out the color of your skin, making it looking warmer, smoother, and less tired. Available in two shades, the Apricus formula covers over dark circles beneath your eyes, red patches, and acne scars with just a thin layer.

Made with adaptive blurring technology, the product blends seamlessly with your natural skin tone, making fine lines and deeper wrinkles less pronounced in the process. You don’t have to use it every day but, honestly, why wouldn’t you?

Final Verdict

Men’s skincare needn’t be complicated. Stick to this nourishing and easy-to-use line-up from Apricus and, within a few weeks, you’ll notice a visible improvement in your skin: a brighter, smoother, healthier-looking complexion.

FashionBeans Editors

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