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FashionBeans Grooming Awards 2025
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31 March 2026
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FashionBeans Editors
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The Pinnacle Standard in Men’s Grooming
The grooming world is full of noise — new drops, new claims, new “miracle” ingredients. But a handful of products genuinely rise above the hype. The ones that work every day, for real men, on real skin, hair and beards.
These are the products that made the cut — high-performing, reliable and worthy of The Pinnacle Standard.
In This Article
FACIAL CARE
Cleanser of the Year – Kiehl’s Ultra Facial Barrier-Hydrating Cleanser
A cleanser earns its award when it can strengthen the skin instead of stripping it — and this one does exactly that. The formula is rich enough to protect your barrier, yet light enough to use daily without buildup. Clean skin, no tightness, no drama.
Face Scrub of the Year – Malin + Goetz Jojoba Face Scrub
A modern scrub needs precision, not sandpaper. This one uses rounded jojoba beads, which buff away dead skin without damaging it. Smoothness, clarity, and zero irritation — exactly what a men’s exfoliator should deliver.
Face Mask of the Year – Brickell Smooth Finish Glycolic Acid Peel for Men
A peel that behaves like a professional treatment but plays nicely with sensitive skin. Glycolic lifts dullness fast, evens out texture, and makes skin look instantly fresher. Perfect before events, nights out or whenever you want the “I slept eight hours” effect.
Moisturiser of the Year – Horace Mattifying Face Moisturizer
Shine control without that chalky finish is rare — this moisturiser nails it. Lightweight, fast-absorbing, and engineered for long days. Ideal for men who want hydration that doesn’t fight their natural oil levels.
Eye Cream of the Year – Horace Under-Eye Moisturizer
The under-eye is a battlefield: puffiness, dryness, fine lines. This cream handles all three with a cooling, smoothing texture that absorbs instantly. Subtle, effective, and perfect for everyday use.
Serum of the Year – The Ordinary Niacinamide 10% + Zinc 1%
Few serums have the cultural pull this one does. It tightens pores, controls oil, and brightens skin tone with ruthless efficiency. A staple for every man’s routine — especially those prone to congestion or shine.
BODY CARE
Body Wash of the Year – Harry’s Stone Body Wash
A masculine scent profile, mineral freshness and a rich lather that actually feels clean — Stone Body Wash is everything modern body care should be. Refreshing without being overpowering.
Soap of the Year – Aesop Polish Bar Soap
Part cleansing bar, part exfoliator, fully addictive. It polishes the skin lightly while leaving behind a subtle, clean scent. The perfect “wake-up” bar for morning showers.
Deodorant of the Year – Native Charcoal Deodorant Stick
Charcoal absorbs moisture and odour naturally, giving you all-day confidence without harsh chemicals. Smooth glide, zero marks, and a clean scent built for daily wear.
Body Trimmer of the Year – Manscaped The Lawn Mower 3.0
Precision engineering, skin-safe blades and ergonomic design — this is the trimmer men trust everywhere from chest to groin. Reliable, powerful and designed with actual male grooming needs in mind.
HAIR CARE
Styling Product of the Year (Matte) – BedHead Matte Separation
A matte clay that’s become a cult classic for a reason: firm hold, natural finish, and all-day control without stiffness. If your hair needs shape without shine, this is the benchmark.
Styling Product of the Year (Texture & Volume) – Pete & Pedro Texture & Volume
Instant lift, no residue, and that effortless “lived-in” look modern men want. Ideal for fine hair or any style needing extra height and movement.
Shampoo of the Year – HygieneLAB Shampoo
A straightforward name for a formula that simply works. Cleans deeply without stripping, keeps hair soft, and supports long-term scalp health — an essential in any man’s shower routine.
Conditioner of the Year – Aesop Conditioner
Hydrating, smoothing and lightweight. This is the conditioner that won’t weigh down your hair, won’t leave residue, and won’t complicate your routine.
BEARD CARE
Beard Oil of the Year – Caldera + Lab Beard Oil
Luxurious, nutrient-dense and beautifully scented. It softens tough beards, conditions the skin underneath and elevates your grooming routine instantly.
Beard Trimmer of the Year – Panasonic Precision Beard & Hair Trimmer
Accuracy is everything. This trimmer offers near-barber precision with 19 adjustable lengths, letting you refine lines, fade cheekbones or maintain stubble effortlessly.
Shaving Cream of the Year – Harry’s Shave Gel
A cushioning gel that gives the razor smooth, controlled glide. Perfect for sensitive skin and close shaves. A simple product done exceptionally well.
Razor of the Year – Bolin Webb Razor
A design-led razor that feels as premium as it looks. Weighted, precise and engineered to elevate the shaving ritual from chore to experience.
FRAGRANCES OF THE YEAR
The Pinnacle Standard – AllSaints Sunset Riot
A modern amber-wood fragrance with an addictive citrus spark. Distinctive, warm and effortlessly sexy — one of the most wearable men’s scents of the year.
Elevated Essentials – YSL Tuxedo
Dark, spicy and suave — the closest thing to bottled confidence. A signature scent with serious impact.
Everyday Excellence – &Horace Perfume
Clean, minimalist and refreshingly understated. The kind of fragrance men reach for daily because it just works.
The editorial team at FashionBeans is your trusted partner in redefining modern men’s style. Established in 2007, FashionBeans has evolved into a leading authority in men’s fashion, with millions of readers seeking practical advice, expert insights, and real-world inspiration for curating their wardrobe and lifestyle.
Our editorial team combines over 50 years of collective experience in fashion journalism, styling, and retail. Each editor brings specialized expertise—from luxury fashion and sustainable style to the latest grooming technology and fragrance science. With backgrounds ranging from GQ and Esquire to personal styling for celebrities, our team ensures every recommendation comes from a place of deep industry knowledge.
