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Nike and Palace Just Revived the 2000s — Meet the New P90 Collection

Palace x Nike P90: The Return of Football’s Coolest Era

It feels like the Barclays Premier League is back — only this time, through a lens of skateboards, streetwear and nostalgia. Nike and Palace have joined forces for a new collaboration dubbed P90, a tribute to the sports that shaped both brands: football and skateboarding.

“We wanted something nostalgic, a symbol of our youth — an icon: Total90,” says Palace co-founder Lev Tanju.

A Fusion of Football and Skate Culture

The P90 collection revisits Nike’s legendary Total90 franchise from the 2000s, reworked through Palace’s rebellious eye. The result is a seamless blend of sportswear and street style — pieces that feel equally at home on the pitch, the pavement or the city.

Tracksuits, shirts and trainers carry the bold P90 logo, while hoodies, joggers, sweatshirts and tees mix the Palace Tri-Ferg with a reimagined Nike Swoosh. The colour palette — white, grey and neon green — channels early-2000s energy with modern texture and fit.

The Faces of P90

To front the campaign, Palace and Nike have assembled a lineup that bridges eras and cultures.

From Wayne Rooney, the Manchester United legend who helped define the T90 era, to England captain Leah Williamson, Chelsea’s Reece James, Tottenham’s Lenna Gunning-Williams, and Borussia Dortmund’s Jamie Bynoe-Gittens — the collaboration celebrates football’s icons and new blood alike.

“I was there when the T90 was born. It was my favourite boot as a player, so to be part of its evolution into P90 is a real source of pride,” says Rooney.

The Skate Connection

On the other side of the spectrum, skateboarding royalty joins the mix. Lucien Clarke, Savannah Stacey Keenan, Kyle Wilson, Ville Wester, Pedro Attenborough, and the legendary Guy Mariano all appear in the campaign, bringing the grit and flow that define Palace’s DNA.

Even Giggs, South London rap icon, joins the roster — grounding the collection in real culture, not marketing gloss.

A Space for Both Worlds

The campaign film, directed by Alasdair McLellan, takes place at Manor Place, a new collaborative hub built by Nike and Palace.

Part skatepark, part indoor pitch, part exhibition space — it’s open to the public, free of charge. It’s not just a backdrop; it’s a statement of what the collaboration stands for: accessibility, community, and creativity.

Nostalgia, Reinvented

The P90 collection isn’t just a reissue — it’s a revival. It captures the spirit of early-2000s football culture, when boots were bold, kits were loud, and confidence ruled. But it also adapts that energy for a generation raised on both Sunday League and Southbank skate videos.

In 2025, that blend feels exactly right.

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